About Back To Roots
Our world is constantly accelerating, and in this rush, the echoes of ancient wisdom are fading. The earth, once rich with abundance, now bears the weight of growing demands and unchecked consumption. Resources are strained, natural systems are disrupted, and communities face increasing uncertainty and imbalance.
Back to Roots is our invitation to pause and reflect. It asks us to slow down, reconnect with time-tested knowledge, and remember ways of living that respect both people and the planet. By returning to thoughtful, sustainable practices, we seek to restore balance, rebuild trust with nature, and create systems that value care over excess.
Through conscious choices and collective action, we aim to nurture resilient communities and protect life – responsibly, intentionally, and with hope – for today and for generations to come.
Ambition
By 2030, empower and engage 500,000 people in circular economy
The earth gives endlessly and does not ask for much – only that we remember what we take, and return it transformed.
Yet we take without pause. Today, we stand at a threshold where waste has become our inheritance: every year,
100 billion garments flood global markets, while 90–92 million tonnes of textiles are abandoned to landfills,
and only 1% finds its way back through recycling.
Natural resources are stretched thin, inequality grows, and the climate shifts – unraveling thread by thread.
By 2040, we will need 2.5 Earths to sustain all life. We do not have 2.5 Earths.
We have only this one, and she is asking us to change. Change is no longer optional.
This is why we rise to meet the moment – not with distant promises, but with work already begun.
What We Have Done:
- We collected and transformed 21,000 kilograms of post-consumer textiles into products that carry purpose, building a foundation where waste becomes material, material becomes craft, and craft becomes livelihood. So far, we have engaged 1,000 people in the sorting and segregation of post-consumer textile materials.
Where We Are Going:
- By 2030, we want to engage 500,000 people in the practice of circularity. Not only as a concept, but as a lived reality. We aim to manage 5,000,000 kilograms of textile waste, closing loops that once seemed impossible to mend.
This is not ambition for ambition’s sake. This is necessity dressed in hope, urgency woven with action. We are building economies where nothing is lost, communities where nothing is wasted, futures where the circle holds.
The Value We Bring
BTR collaborates with communities to ensure post-consumer materials are utilized efficiently, allowing every material and resource to have multiple lives. We establish circular ecosystems with the support of communities, strengthen resilience, and protect natural resources.
By partnering with businesses, we take action and adopt solutions that benefit the environment, society, and long-term growth. We support building economies where circles close instead of break, and care is chosen over excess in homes, markets, and hearts.
What We Choose To Carry Forward
Through Vaapsi we collect what’s discarded, transform it into something useful, and return it to life. Through community partnerships, we close the loop. We turn waste into worth, discard into design, forgetting into remembering – thread by thread, choice by choice, circle by circle.
Collaborations
Back to Roots exists to restore what time has taught us: That nothing is truly waste, only life waiting to return. We walk beside communities and enterprises, weaving circles where threads find new purpose, where hands remember old wisdoms, and where the earth is honored, not emptied.
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